Jason Effinger, Gray Television, Senior Vice President Media & Technology

Jason oversees media and technology for all broadcast markets and digital operations. He began in the broadcast industry in news and operations at WKBT in La Crosse, Wisconsin in 1991. Over the next nine years, he assumed various leadership positions in news and operations at stations around Wisconsin. In 2001, Jason became station manager of WMTV in Madison, Wisconsin, and in 2005, he became general manager of WEAU in Eau Claire, Wisconsin. In 2007, Jason relocated to Texas to become general manager of KWTX in Waco, Texas and a regional vice president. While continuing his regional duties, Jason subsequently served as general manager of KAKE in Wichita, Kansas, and, most recently, general manager of KOLN/KGIN/KSNB in Lincoln, Nebraska. Gray appointed Jason to his current position in July 2013. Jason has been active in broadcasting associations while in Wisconsin, Texas and Kansas. He most recently chaired of the Nebraska Broadcasters Association in 2014 & 2015.